WordPress SEO Audit Checklist

The 25-item WordPress SEO Audit Self-Help Checklist is designed to make your aware of any low-hanging fruit, mitigate oversights and know where to focus when improving a website. This list is a great jumping off point to get you thinking about your WordPress SEO the right way in order to improve your website’s performance.

Your site has been added to Google Search Console (GSC)

You’ve set the preferred www. or non-www. URL in GSC.

You’ve properly setup and submitted your sitemaps to GSC.

You’ve checked the ‘Crawl Errors’ section of GSC.

You’ve checked the ‘HTML Improvements’ section of GSC.

You’ve ‘fetched as Google’ and ensured no robots.txt errors in GSC.

You’ve reviewed the rest of the areas of GSC for issues.

You’ve done a site:http://yourwebsite.com search in Google to identify potential indexing issues.

Your SEO plugin is professionally configured.

Search engines are not discouraged from your site (Settings -> Reading).

All images have defined ‘alt’ attribute.

Your theme utilizes Schema Markup.

The content on your website is unique and not copied or duplicate.

You have clean permalinks.

You are using a redirection plugin and monitoring for 404s (broken links)

Your site speed is not an issue.

Every Page’s SEO Title is within width constraints.

All pages have a defined Meta Description that is proper length.

You properly utilize H1 – H6 tags to add hierarchy to content.

If you are using tags you are using them for users not Google.

Consider using Bing Webmaster Tools in addition to GSC.

Your website is responsive and mobile friendly.

You’ve audited your internal linking and interlink older posts.

You have easily found social media sharing buttons.

Your monitoring which content is getting the more organic traffic.